A Makeover for Your Business

Website RedesignCaroline Fisher
A makeover for the Synergy Health & Performance website

A makeover for the Synergy Health & Performance website

Here we are again at the end of another year; we reminisce about events over this past year. There are moments that standout more than others, there were the highs and the lows that fill our minds. We are glad to move past the chapter of this past year and turn the page to an exciting new chapter. 

Looking ahead in anticipation of another year. We wonder about what exciting adventures life will take us on, it’s a chance for us try again, a do over or even a makeover. Everyone loves makeovers, the transformation from the before to the after photos.

Going back a few years ago I had started designing websites, in particular I designed a website for a new gym at the time that my Sister-in-law had started. She opened Synergy Health & Performance Gym in the town of Barrhead, Alberta. She approached me to design her logo and website, and of course I was excited to create her branding and website at the time. I have been a graphic designer for many years but designed just a few websites at that time. I created all her branding and website and she launched her new gym with great success. 

As years go by trends in websites changes, what people want to see and how they want to interact with companies has changed. Adding in social media that has changed the industry, people want information more quickly, more images and fewer words but still have the same impact to their customer. Trends in how we organize information and still try to achieve a big impact to our customers are very important. We have less time now to make an impact on future customers, we need to get our message out quickly and more effectively. 

A few months ago my Sister-in-law approached me on updating her website and the information it contained, I was excited to do a makeover for website. I heard learned a lot over the years and new techniques since designing her first website. She was ready for a makeover in her business, and I successfully created new look for her website and social media. We kept the same branding, colors and logo, however we redesigned on how the information was presented and organized. Using more relevant photos that were from her gym, close ups of the equipment and overview images of the space. As you can see from the photo, we did her Before and After, what a refreshing change!

Is this the year that you want a makeover for your business, branding and website? Now is a great time as we start a new chapter, a clean slate, and a new year.

Happy New Year from The Limon Tree Design Studio.