Hotel Tourism Marketing
We help hotels, B&Bs, tour operators and rentals drive direct bookings, reduce reliance on OTAs, win the reviews travellers trust, and bring past guests back.
More Direct Bookings — and Fewer OTA Commissions
We help hotels, B&Bs, tour operators and rentals drive direct bookings, reduce reliance on OTAs, win the reviews travellers trust, and bring past guests back.
Get your free website & marketing review
See exactly where you're losing leads — and what to fix first. No cost, no obligation.
- No obligation — no pressure
- Plain-English plan, not a sales pitch
- CRM included free with every plan
Prefer email? marketing@thelimontree.com
Sound familiar?
We build done-for-you hospitality and tourism marketing for hotels & operators across North America. If any of these sound like your property, we can fix them:
Direct Booking Generation
OTA commissions of 15–25% destroy margins. Every guest who books directly instead of through Booking.com or Expedia represents a significant profit improvement.
Review Volume & Management
A 4.3 on TripAdvisor loses to a competitor's 4.7 before a traveler reads a single word of the review. Volume and recency both matter enormously.
Email List for Repeat Guest Marketing
Past guests who had a positive experience are the cheapest and highest-converting audience. A systematic post-stay email program drives repeat bookings and referrals.
Local Search Visibility
'Hotel in [city]', 'B&B near [attraction]', 'boutique hotel [destination]' — travelers who bypass OTAs and search directly represent direct-booking opportunities.
Social Media Aspiration Building
Travel and hospitality are aspirational categories. Beautiful, consistent social content that builds destination desire drives both direct bookings and OTA discovery.
Package & Upsell Revenue
Room revenue alone is rarely enough. Proactive promotion of packages, experiences, and add-ons — spa, dining, tours — via email and digital marketing increases total guest value.
"Every OTA booking is a margin loss and a missed relationship. Every direct booking is a profit and a guest relationship you own forever."
A complete hospitality and tourism marketing system for hotels & operators across North America
Every service works together and feeds one free CRM — so a lead is never dropped and you always know what's working.
Email Marketing
Post-stay nurture sequence driving repeat bookings. Seasonal package promotions. Anniversary and birthday offers that drive direct bookings. Monthly destination inspiration newsletters.
Reputation Mgmt
Systematic review collection across Google, TripAdvisor, and Booking.com. Professional AI-generated responses to every review. Protecting and building your digital reputation.
Social Media
Stunning property photography and videography content. Guest experience storytelling. Destination inspiration content that builds travel desire. UGC repurposing with guest permission.
SEO
Rank for destination-specific searches that bypass OTAs — 'boutique hotel [city]', 'pet-friendly hotel near [attraction]'. Content marketing that drives organic direct bookings.
Digital Ads
Google Hotel Ads targeting direct bookings. Retargeting campaigns to website visitors who browsed but didn't book. Seasonal package promotions to lookalike audiences built from past guests.
Free CRM
Track every guest's stay history and preferences. Segment past guests by stay type, origin, and season. Automate anniversary and loyalty recognition. Drive repeat direct bookings.
AI Web Chat
Answer property, availability, and local activity questions 24/7. Convert late-night website browsers into direct bookings before they navigate to an OTA.
Where we'd start first
Here's where we'd focus in your first 60 days:
- Build a post-stay email sequence — send 7 days after checkout, offer a 'returning guest discount' for direct booking; this is the most profitable single automation in hospitality
- Respond to every outstanding review within 24 hours — professional, warm responses immediately improve your overall rating perception and signal active management
- Create a 'Best Rate Guarantee' landing page — guests who believe direct booking is cheaper book directly; most OTA guests don't know this option exists
- Launch an Instagram content calendar with 1 stunning property photo daily — aspiration content builds destination desire that drives bookings 3–6 months out
- Set up Google Hotel Ads — these appear above standard search results and capture direct booking intent at the moment of peak decision readiness
"Professional, fast, and incredibly easy to work with. She turned our vague ideas into something polished and on-brand."
Real, measurable outcomes — tracked in your CRM from day one.
Getting started is simple
Free review
We review your website, local search visibility and reviews, then show you exactly where leads are leaking — no cost, no obligation.
Your plan
You get a clear, right-sized plan. Pick only the services you need; the CRM is always free. No bloated packages.
We run it
We build, launch and optimize — SEO, ads, reviews, AI receptionist — and report results every month in plain English.
Questions, answered
How fast will I see results from hospitality and tourism marketing?
The quick wins — Google Business Profile optimization and 24/7 lead capture — often show up in the first few weeks. SEO and reviews compound over 60–90 days.
Every booking through an OTA costs me commission — help?
Yes. We build your direct-booking channel — search visibility, a booking-ready site and guest email — so more reservations come straight to you, commission-free.
How much do reviews matter in tourism?
Enormously. Traveller decisions hinge on rating and recency. Automated review requests keep your score high and your listings competitive against everyone nearby.
What does it cost?
It depends on the services you need — you're never pushed into a bloated package. Book a free review and we'll map a plan for a property your size. The CRM is always included free.
See exactly where your leads are leaking — free
We'll review your website, local search visibility and reviews, then show you the fastest wins for a property like yours. No cost, no pressure.
Prefer to talk? Call 780-722-4551.
Get your free website & marketing review
See exactly where you're losing leads — and what to fix first. No cost, no obligation.
- No obligation — no pressure
- Plain-English plan, not a sales pitch
- CRM included free with every plan
Prefer email? marketing@thelimontree.com